Bruce Goodheart

Goodheart’s Jewelry Co.

The Family Tradition of Goodheart’s Jewelry

When I was born in 1958, I wasn’t just welcomed into the Goodheart family—I became a part of the Goodheart’s Jewelry world.

My parents, who would eventually own the store for nearly four decades, made my life revolve around school and the family business. At just 8 years old, they already had me making bows, wrapping packages, and interacting with customers. I didn’t fully realize it then, but I know now they were showing me the ins and outs of the business, what the Goodheart name stood for, and what it meant to run an honorable, reputable business.

Our Policy: We’re All Family

Today, with my brother Alan, we’ve owned and run our store for over three decades. We have always striven to go above and beyond what our customers want and to treat them like family—because in our town, our customers are like family. We learn something new every day, know the best is yet to come, and can’t wait to get to the shop every morning.